AI in Content Creation
AI has become part of our marketing toolkit. It speeds up content production, improves search visibility, enhances the customer experience – and at its best, saves hours every week. Some of the features I talk about here can be used in standalone AI tools like ChatGPT, while others are built directly into the content management system.
I’ve found that even small changes can lead to significant benefits. Here are practical examples of how AI can work as part of your website and content management process.
Draft and Refine
AI won’t write a publication-ready blog post for you, but it can help you get started. It structures the topic, suggests titles, and summarizes key points – especially when deadlines are tight or you’re working with a lot of material.
I use it to create rough drafts and fine-tune wording. It doesn’t replace writing, but it makes the process smoother.
Clearer Communication
When I write expert content, I want to make sure the message comes across clearly – even for readers who are new to the topic. I ask AI to assess readability and suggest improvements that make the content easier to absorb and more accessible.
Content That Resonates
AI is a great sparring partner when I plan content journeys for different audience segments. I test various content ideas and ask for suggestions for personalized paths. This helps me identify the points where visitors need more information or reassurance before making a decision.
Search Visibility Sorted
AI analyzes how search-friendly the content is – from keywords to internal links and technical structure. I ask it to suggest improvements and generate metadata in advance. The output usually needs a quick review and a few tweaks, but most of the work is already done.
Multiple Languages at the Push of a Button
If you work with multilingual sites, you know how time-consuming translation can be. AI can translate content directly within the interface, saving you from endless copy-paste between tools. The translations are consistent in tone and often nearly ready to publish after a quick check.
Search That Understands the User
A traditional search function isn’t enough when you have a lot of content or when users search with different terms. AI-powered search understands questions as they’re asked and quickly delivers accurate, context-relevant answers.
This improves the user experience and provides valuable insights into what information visitors are looking for and which parts of your content could be improved.
AI as Part of the Publishing Process
In systems like Drupal, AI can be used directly within the interface. It helps with formatting, categorizing, and optimizing content. Publishing is faster, and content stays consistent without switching between tools.
The benefits of AI in content management show up as time savings, higher-quality content, and better discoverability. At the same time, you gather data that helps you develop your site in the long run.
If you’re wondering whether a particular step in your workflow could be easier, we can help. AI won’t replace humans but it will free up time for you to focus on what you do best.
