Mautic is an easy-to-use and efficient marketing automation system
Mautic is a versatile open-source marketing automation system that’s both user-friendly and scalable. With Mautic, you can streamline your marketing processes, deliver the right actions to the right audience at the right time, and effortlessly measure the impact of your efforts.
Mautic offers a comprehensive set of features designed to enhance your marketing efficiency, including:
Contact Management: Easily gather and manage contact information, such as email addresses, mailing addresses, and phone numbers.
Segmentation: Create custom contact segments based on criteria like interests or website behavior. This allows you to precisely target actions and adjust your strategy on the fly for improved marketing effectiveness.
Campaign Management: Create and manage multi-channel marketing campaigns, including emails and text messages, landing pages, and social media activities.
Automation: Automate tasks like email sends, landing page creation, and contact tracking, freeing up time and resources for other crucial tasks.
Lead Scoring: Assign numerical values to contact actions and profile data collected on your website. Leverage this data for lead nurturing and personalized campaigns, offering valuable insights for your sales team and internal stakeholders.
Reporting: Easily evaluate campaign effectiveness with customizable reports.
Four examples of using Mautic:
Building brand awareness: Craft personalized campaigns tailored to contacts at various stages of the buying journey, delivering engaging content that resonates.
Lead Generation: Utilize email forms and landing pages to collect registrations and engage interested contacts, generating leads and facilitating inquiries.
Sales Enablement: Design email campaigns to guide marketing leads into the sales funnel, ensuring alignment between marketing and sales objectives.
Enhanced Customer Service: Automate customer service processes, from managing customer data to responding to queries. Provide content that empowers customers to maximize their investment.
Mautic’s marketing automation system is a powerful tool for achieving your marketing objectives, adaptable to even the most demanding needs. Plus, it seamlessly integrates with Drupal solutions.
“Mautic is an excellent choice for clients who want to maintain control of their data, prefer open-source solutions, or work with a high volume of leads. The cost structure in a client-owned system is distinct from platforms like HubSpot,” says our CEO, Mikko Hämäläinen.
Would you like to learn more? Contact Mikko!