Personalize Your Website with Druid Experience Platform
Personalizing your website and customer communication doesn’t just enhance the customer experience – it also drives better marketing results. According to McKinsey, personalization can increase revenue by up to 15%, reduce customer acquisition costs by 50%, and improve marketing ROI by 15%. Big promises, right? But how do you actually deliver on them?
Without the right tools, personalization is harder than making gravy without lumps. Many mid-sized and even large companies face tight marketing resources – and this is exactly the challenge the Druid Experience Platform (DruidXP) is built to solve. Not only does it streamline personalization, but it also enables fast and effortless content production across multiple channels.
Why Personalization Matters
Personalized content improves the experience especially for those curious, knowledge-hungry customers. It brings real value to brands and manufacturers looking to build loyalty and deepen engagement.
What Does Druid Experience Platform Offer?
DruidXP is built on proven and well-documented open-source solutions, so you’re not locked into a single vendor. Our platform combines content management, marketing automation, and AI capabilities into one seamless experience.
Multichannel Content Creation Made Easy
With DruidXP’s publishing system, you can create content not just for your website, but also for mobile apps, e-commerce platforms, and even extranets. The intuitive drag & drop interface makes producing content fast and easy. AI assists with content ideation, creation, accessibility, and translations – all just a click or two away.
Marketing Automation & AI That Knows When to Strike
Marketing automation analyzes, identifies, and profiles website visitors, and uses asynchronous channels like email and instant messaging to reach out at just the right time. When you strike while the iron’s hot, results follow.
How DruidXP Works Its Magic
DruidXP’s real power lies in its ability to bring all functionalities together into a smooth, integrated system. A casual website visitor is profiled based on their behavior, and the personalization engine serves up relevant content through smart highlights and CTAs.
The buyer journey can be optimized with lead scoring. That way, we know when a “considerer” is turning into a “buyer” – and we can time sales messaging perfectly.
Want to See Personalization in Action?
In our demo, we’ll walk you through a real-life example of how to create standout customer experiences in the age of AI.
Pick a time that works for you – Mikko’s calendar is open.
