Kirami
The website supports Kirami’s growth and international reseller network
Kirami’s website not only serves consumers comprehensively but also acts as an essential everyday tool for resellers, a rich knowledge base, and the cornerstone of marketing.
Kirami Oy is a family company founded in 2001, which as of May 28th, 2021 is also part of the Harvia Group. Kirami is the world’s largest manufacturer of hot tubs, known for its high-quality hot tubs and pools. In addition to hot tubs, Kirami FinVision® -saunas, manufactured by the company, have also gained great popularity. Modules that are compatible with the sauna, such as a changing room, lounge and terrace, form the Kirami FinVision® Annex concept, which further enhances the sauna experience. The Outstanding by Kirami product range includes barbecues, outdoor fires and outdoor decoration products.
Kirami’s website serves resellers and customers worldwide, offering up-to-date product information and inspiration. Available in seven languages, the site allows users to switch between them effortlessly to access the same content in their preferred language. The website also engages consumers by providing not just product information but also immersive content.
“Our website is an always up-to-date tool for our resellers, where they can easily find product information, images and associated logos, videos, and other materials.”
Heidi Olá, Marketing Manager, Kirami
Listening to Customers and Developing the Collaboration
Kirami’s website has been actively developed over the years, with needs identified in collaboration with resellers.
“Previously, we couldn’t get all our requests implemented on the website, and we lacked visibility into what was happening there. There were also challenges, such as slow video playback on mobile. This changed quickly when we transitioned to Druid’s services in the summer of 2024,” says Heidi Olá.
The website’s maintenance was transferred to Druid in just 1.5 weeks during the customer’s summer vacation. Established maintenance transition practices ensured a smooth migration, with no disruptions or expected pain points.
The collaboration got off to a strong start, with continuous dialogue to understand customer needs. Common working methods were quickly established, and processes have been refined as the partnership evolved. The customer is always informed of progress, and the Druid team respects their timeline.
The site’s core functionalities were audited, and necessary improvements were implemented based on the findings. After that, we were able to expand the website’s functionalities and produce high-quality content.
“This had a direct impact on our marketing and visibility on Google,” says Heidi Olá, along with the entire team.
Since Druid took over maintenance and development, website traffic has grown significantly.
Project Management That Delivers Results
A key factor in the successful collaboration is Druid’s Project Manager, Jesse Tikka, whose approach is highly appreciated by both Kirami and their advertising agency partner, doop.
“An essential part of a great partnership is Jesse Tikka and the entire Druid family. They genuinely listen, analyse solutions with the customer’s best interest in mind, and don’t just execute but consider how solutions can be leveraged more broadly,” says Mikko Samuli from doop.
“Jesse and his team have an exceptional ability to quickly grasp customer needs. They listen, suggest, and ensure the final result is the best possible. Their expertise is evident,” praises Heidi Olá.
Enhancing Usability, Supporting Business Growth
“The site was previously rigid, slow, and confusing, but by our third joint weekly meeting, these challenges had already been resolved,” says Jesse Tikka, Druid’s Project Manager. “We communicate openly and actively, and we’ve been able to make the site faster and better aligned with the customer’s needs.”
Druid proactively seeks to improve customer services. One concrete example is the overhaul of the accessories page. We noticed that the page was poorly structured and difficult to find. The customer had struggled with its functionality for a long time, but the desired change had previously been deemed impossible to implement. Druid’s team proposed a simplification, which happened to be exactly what the customer had initially requested.
In 2024, Kirami also underwent a brand refresh, transitioning to Kirami by Harvia. During this process, the website was updated to reflect the new brand identity.
The jointly defined changes to the website’s design and usability were implemented on a tight schedule, and the brand transition was carried out as planned.
Heidi Olá appreciates Druid’s courage in suggesting concrete improvements.
Keeping the Big Picture in Mind and Looking to the Future
Druid’s Magical Support service includes an annual Big Picture meeting, where future customer needs, new Drupal functionalities, and Druid’s team suggestions for future development areas are discussed.
The meeting provides a unique opportunity to discuss business development over the next planning period. With decision-makers from both Druid and the client present, website solutions can be adjusted flexibly to align with business goals.
Kirami has now completed its first Big Picture meeting, which Heidi Olá found highly valuable:
“It gave us a rare chance to step back and reflect on things that usually get overlooked in daily operations, as well as to agree on priorities for the coming year.”
Less Technical Hassle, More Room for Growth
“Now we can focus more on marketing and telling customers about Kirami’s products and the experiences they create. For example, the U.S. is experiencing a sauna boom, so we’re providing clear educational content on sauna basics—how to pour water on the stones, how long to stay in the sauna, and what hot tubbing is all about,” says Mikko Samuli.
Next, the goal is to add more automation and visual content to the website, such as videos, to provide resellers with even better tools.
“Druid has never responded with ‘That’s not possible.’ Instead, they always provide a solid suggestion and deliver results. That speaks volumes about their expertise,” conclude Heidi Olá and Mikko Samuli.
