Touring Cars
Seamlessly integrated website and reservation system
Touring Cars is the leading rental service for motorhomes in Europe. The company is known for its high quality products and service operations. Touring Cars has rental stations in 12 countries all around Europe.
Our partnership began with website maintenance work in the fall of 2018. Touring Cars’ website had been hacked, and the company needed a Drupal vendor to fix the vulnerabilities and to update the website. We quickly came to the conclusion that it would be more sensible to build a new web service from the ground up rather than to try and fix the old one that was in many ways not customer friendly.
Despite the tight schedule, the new touringcars.eu web service was launched on time in March 2019. Our cooperation continues to be active.
Starting point
Needs and goals
The goal of the renewal was to increase Touring Cars’ sales by refining the customer journey to be more efficient and high-class, and to make Touring Cars stand out from the competition by highlighting their high quality products and services.
The site’s content was in need of clarification and restructuring so that it would work better as a sales channel. The motorhome reservation system was a separate entity to the website, and marketing data did not move between the systems.
We were on a tight schedule, because it was already December of 2018, and the peak season for motorhome rentals was starting in March.
“Cooperation with the Druid team has been open and it’s been easy to communicate with each other. When deciding on the project, we doubted the realism of the schedule and were positively surprised that the project stayed on schedule almost 100 %. We are used to the fact that the schedules of many other service providers are very indicative, but this time the project went live just as planned.
The tasks of the development sprints were almost always fulfilled according to the plan. Druids have a great spirit of making things happen!”
Veijo Tiitinen, CEO
What we did
Solutions
Discovery Tour
We started the revamp with the Discovery Tour project to get up to speed as quickly as possible. The result of the project was a prioritized backlog, a list of development goals that formed the basis for the actual development work.
Website update
We updated the Drupal 7 website to be responsive with Drupal 8 to lengthen its life cycle. We also revamped the user experience for the website. The basic principles of the UX design are the same as on the old site, but the site is now more user friendly and, thanks to scalable design, more readily expandable.
Reservation system
We designed a completely new motorhome reservation system which we integrated into the website to provide a seamless user experience. We also integrated a payment API and Touring Cars’ ERP system into the reservation system. The ERP system is used to retrieve product information on cars and destinations.
Since the release, we have added a login functionality into the reservation system and improved functionalities related to search engine optimization.
We built the system with Drupal 8 Commerce module and for the user interface we used React.
Results
Results
120 %
Increase of sales conversion in monetary terms relative to site traffic
With the new responsive web service, Touring Cars can offer more information about different destinations and products along the customer journey.
Making content updates is now easier and more sensible.
The customer journey and content work more effectively.
More about the project
Mikko Hämäläinen
CEO
+358 20 187 6603
