What insights can Matomo Analytics provide?

Matomo is an open-source tool that allows you to track and analyze the traffic on your website. It provides insights into various aspects of your website’s performance, such as the number of visitors, traffic sources, page views, and user behaviour.

Matomo analytics can tell you how many visitors your website has had during a specific time period and where these visitors are coming from. The data also reveals user behavior across different devices, locations, and even purchase transactions. Additionally, you can gain insights into how effectively different social media channels drive traffic to your website.

With Matomo analytics, you can uncover which pages your visitors are navigating to, how long they spend on each page, and their overall journey through your site. This valuable information enables you to enhance the user experience on your website, making it more appealing to your audience.

Data Analytics: The backbone of your online service’s development

With analytics, you’ll know where your site’s visitors come from, allowing you to tailor your marketing to those sources. Heatmap data visualises where on the page users exit and which links they click, providing concrete information on how to make your content more engaging. You can also create different versions of headlines, texts, or images, and determine the most effective version through A/B testing.

Tracking the effectiveness of marketing campaigns is easy, as you can see how many visitors your campaign brought to your website and how many of them performed the desired action, such as purchasing a product or subscribing to a newsletter.

Matomo’s reports are user-friendly, customisable to fit your needs, and informative even for internal stakeholders.

In my opinion, Matomo analytics is a powerful tool that provides valuable insights into your website’s traffic. It allows you to target your marketing accurately, enhance your website’s user experience, and make it more attractive to visitors, all while ensuring the protection of user privacy.

Matomo is a smart solution for organisations that want to safely track and optimise their website’s performance while owning their data.

Interested in how Matomo could fit into your website?

Data-responsible Matomo Analytics

Matomo is a web and site analytics tool particularly favored by public organisations, known for its GDPR-friendly features. Matomo Analytics provides a versatile and effective solution that helps understand the efficiency of your website and the behavior of visitors. In this blog post, we explore the benefits and possibilities of Matomo analytics.

Full data ownership and privacy

One of Matomo analytics’ greatest strengths is the complete ownership it offers over collected data. Unlike many other analytics solutions, Matomo does not share your data with third parties, nor does it utilise it for marketing purposes.

By using Matomo for site analytics, you communicate to your customers that you respect their right to privacy, without the concern of compatibility with international agreements. Matomo can be used either in a GDPR-compliant cloud service or installed entirely on your own servers.

Cookie-free tracking

With Matomo analytics, you can decide whether your website uses cookies. Opting for cookie-free tracking provides a better user experience by eliminating the need for visitors to click through cookie banners.

Cookie-free tracking relies on actual website visits, and visitors cannot be profiled as returning users. However, you can still track popular pages, user actions, and on-site purchases. Matomo avoids data sampling, collecting data equally from each visitor, ensuring reliable conclusions.

Customisable reports and user-friendly interface

Matomo includes all essential metrics for evaluating your website’s effectiveness. You can easily monitor page views, visitor origins, conversions such as form submissions, and much more. Reports can be visualised according to your needs. Reporting is intuitive, making data analysis effortless.

Open source and community support

As an open-source analytics solution, Matomo is freely available and customizable to suit your needs. Additionally, Matomo boasts a global, active community providing support and continuous solution development. You automatically receive all the latest updates.

Compliance with strict data laws

Matomo analytics is designed to adhere to the strictest privacy standards, including the EU’s GDPR, the U.S. HIPAA, and the UK’s PECR. Matomo enables legal data collection while respecting user privacy.

Matomo scales according to your needs, making it a smart choice for organizations with specific data processing requirements, such as the public sector, healthcare entities, banks, and insurance companies.

Interested in integrating Matomo into your solution? Contact us.