Woman working with her laptop, analytic elements on screen
Erika Vanhala

What insights can Matomo Analytics provide?

Matomo is an open-source tool that allows you to track and analyze the traffic on your website. It provides insights into various aspects of your website’s performance, such as the number of visitors, traffic sources, page views, and user behaviour.

Matomo analytics can tell you how many visitors your website has had during a specific time period and where these visitors are coming from. The data also reveals user behavior across different devices, locations, and even purchase transactions. Additionally, you can gain insights into how effectively different social media channels drive traffic to your website.

With Matomo analytics, you can uncover which pages your visitors are navigating to, how long they spend on each page, and their overall journey through your site. This valuable information enables you to enhance the user experience on your website, making it more appealing to your audience.

Data Analytics: The backbone of your online service’s development

With analytics, you’ll know where your site’s visitors come from, allowing you to tailor your marketing to those sources. Heatmap data visualises where on the page users exit and which links they click, providing concrete information on how to make your content more engaging. You can also create different versions of headlines, texts, or images, and determine the most effective version through A/B testing.

Tracking the effectiveness of marketing campaigns is easy, as you can see how many visitors your campaign brought to your website and how many of them performed the desired action, such as purchasing a product or subscribing to a newsletter.

Matomo’s reports are user-friendly, customisable to fit your needs, and informative even for internal stakeholders.

In my opinion, Matomo analytics is a powerful tool that provides valuable insights into your website’s traffic. It allows you to target your marketing accurately, enhance your website’s user experience, and make it more attractive to visitors, all while ensuring the protection of user privacy.

Matomo is a smart solution for organisations that want to safely track and optimise their website’s performance while owning their data.

Interested in how Matomo could fit into your website?

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Erika Vanhala

Project Manager