What is a Digital Experience Platform (DXP)?
DXP Brings Data and Content Together on a Single Platform
A Digital Experience Platform (DXP) is, in simple terms, a platform that integrates marketing, sales, and other organizational systems into a unified solution for managing the customer experience. It combines AI-powered content management, hyper-personalization, and marketing automation into one complete package.
With a DXP, you can streamline your marketing and communication processes: personalize your messaging across channels and reach your customers at just the right moment in their buying journey. It also breaks down internal silos by giving everyone – from sales to production – a shared, real-time view of the customer relationship and its future potential.
The modern way to build a DXP is modular: combine existing tools – like CRM, ERP, marketing automation, and content management – with new components where needed. If you’re missing some capabilities, you can expand the DXP using open-source solutions or Progressive Web Apps (PWA).
And here’s the beauty of it: you don’t have to build everything at once. You can define your development path based on your organization’s needs and integrate new capabilities into your DXP one step at a time.
Benefits
- AI enhances your workflow: Automate routine tasks and focus on creative work.
- Personalize content: Deliver tailored experiences that boost engagement and conversions.
- Improve performance: Monitor and analyze results in real time.
- Drive loyalty and sales: Great customer experiences lead to stronger loyalty and increased revenue.
Druid XP components
Content Management: Particularly suitable for the platform of extensive and demanding online services; search engine friendly, multilingual, responsive, and accessible; versatile tool for easy content management and distribution.
Marketing Automation: Automates marketing activities; supports customers at different stages of the purchasing path with the right content at the right time; analyzes campaigns and customer behavior; enriches customer data.
E-commerce: Adapts flexibly to specific business needs; guaranteed reliable and scalable solution; provides customers with a top-notch customer and shopping experience on all devices; product-specific purchasing pipelines.
GDPR-friendly Web Analytics: Own your data; customize and integrate as per your needs; adhere to the strictest privacy protection standards; offer a better user experience by freeing visitors from clicking on cookie banners.
Customer Data Management: Collect, combine, and manage customer data; integrate data from various sources, such as websites, mobile applications, social media, email marketing; create comprehensive and unified customer profiles.
Digital Asset Management: Manage digital assets, such as images, logos, documents, and videos; findability is enhanced by metadata and classification; integrations ensure that updated information is reflected timely in all presentation targets.
Want to See Personalization in Action?
In our demo, we’ll walk you through a real-world example of how to build customer experiences that stand out in the age of AI.
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